Skip to main content


What is SEO and Why You Need It

What is SEO?

Search engine optimisation (SEO) is the process of optimising a website so that it performs well in search results. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

SEO will drive more visitors and traffic to your website, allowing you to connect with those searching for your product or service and help turn them into customers.

Why is SEO Important?

After talking with local small business owners in our local area of Orange, located in the Central West of New South Wales. There appears to be a lack of acceptance or understanding over just how SEO can help their business. Or, just how much it can help.

The fact is search engine optimisation may very well yield the highest return on investment than anything else in your businesses marketing plan.

Why? Because SEO is long term.

Think about it, if you ran a TV ad for 3 weeks how much would that cost you? yes your return would be more sudden or instant but it will also drop off very quickly. The work put into SEO tends to stick around.  Search engines like Google or Bing do continually monitor and update page ranks but with ongoing maintenance you should see first page results for the majority of your keywords.

What are good keywords your website should be focusing on?

Well this really depends on the target market and the goods and services you offer. However, as a simple example you need to start think what people are typing into the search engines.  Are they typing your business name? or are they typing something else such as “electricians in orange” or “install new power point under $100”

There are tools available to SEO experts that when used over time will help to determine the best keywords to use for your business as well as tools available to compare competitors websites. But the biggest and most important tip Mastering IT can offer is simple. Quality content.

Quality content coupled with honest search engine optimisation is the difference between your website ranking on page 5 instead of page 1.

google search results

Corey Masters

Author Corey Masters

More posts by Corey Masters